Associated with
Monika Gotzmann
Posted Nov 29, 2016
•
2 min read
How Is the Role of the Salesperson Evolving? | Nimble Blog
Traditionally, the role of the salesperson has centred on ideas of persuasion and persistence. Consumers in the past were status-seekers, who had relatively little access to information, limited supply and often bought what they were told to buy; as long as a salesperson was prepared to chip away at their defences.
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