Ecommerce has become a crowded and competitive winner-take-all industry. 12-24 million eCommerce sites are active worldwide, with fewer than 1 million generating sales of over $1000 per year. Amazon, the top eCommerce platform, has eclipsed Walmart to become the largest retail seller outside China, but other noteworthy names include Alibaba, Otto, and eBay.

Unsurprisingly, many eCommerce players offer similar or even identical Amazon products to compete – but not all do so successfully. Here's how you can tap into product pricing to up your chances of success in the oversaturated space.