On today's episode of the podcast, I'm sharing part 2 of my keynote from the Aspire conference in San Diego, California. Passion is the ultimate content driver, and when you're passionate about your business, it shines through in every tweet, post, and story. We emphasize the necessity of investing in people-both your team and your online community. By showing genuine care and building relationships, you foster a loyal following that helps grow your business. With tools like ChatGPT and Google at your fingertips, you have all the information you could ever need to master these platforms, making business growth even easier.