You've probably heard before that you should track your marketing campaigns to see which ones successfully generate leads.

When generating leads, companies face the problem of properly attributing leads to campaigns. If someone becomes a customer, they might tell you that they found you online, but what does that mean? Did they convert because of your search engine optimization (SEO)? Your pay-per-click (PPC) advertising?

That lack of clarity is the reason you need to know how to track leads. Lead tracking can help you see which campaigns generate leads, allowing you to accurately assess your marketing performance.

If you aren't sure where to start with your lead tracking strategy, just keep reading. Below, we'll cover several lead tracking tactics you can use.