But how do you identify the issues that are causing problems on your site-issues like a confusing design, unclear calls to action (CTA), and blockers like bugs or broken page elements?

Tools like Google Analytics (GA) can help you identify problematic traffic trends on your website, like unusually high bounce rates or a high exit rate from your sales funnel. However, GA can't tell you why users are bouncing or exiting from your site.

To fully understand how users are experiencing your site and learn how to give them the best experience possible, you need to take a closer look at user behavior, which is where session replay tools come in.

In this piece, we share our favorite session replay tools with you, plus some guidance on choosing the right one.