Posted Sep 25, 2023
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5 min read
Negative Network Effects
There have been two transformative platforms created in the last two decades: TikTok & Facebook.
The growth and engagement of both are unprecedented. At its peak, Facebook averaged 58 minutes of usage per user per day. And now, TikTok is averaging 93 minutes of usage per user per day.
When you recognize time as the scarcest asset in the world, it's immediately clear why these are two of the most valuable companies to ever exist.
How did they do it?
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