Nowadays, starting up an online shop is no longer a big challenge. Download the software, put a logo in it, make a few adjustments and put it on a suitable server (Ed.: Very simplified description!). You are good to go. You are good to go. Then you invest a few euros in online marketing and you already get a little traffic on the site. You may even get a few orders right away. With modern servers, this takes as little effort as manually processing a handful of orders.