Molly Bruckman: Gamification Yields Big Results for Mutiny
Associated with
Corrina Owens Corrina Owens
Taylor Young Taylor Young
Posted Jan 9, 2024 6 min read
Molly Bruckman: Gamification Yields Big Results for Mutiny

Corrina and Taylor are joined by Molly Bruckman, Head of Growth Marketing at Mutiny, to chat about her first campaign as a marketer, Surv-ai-vor, a binge-worthy content game series created for B2B marketers to learn more about AI. Molly breaks down how this campaign came to life, as well as the ins and outs of creating a digital game for B2B marketers, from how to promote it, how to design it, how to drive sponsorships, and how to repurpose it.

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