The Strategic Mix: Future-Proof Your Brand's Marketing with Email and Social Media
Associated with
Mike Allton Mike Allton
Carlos Gil Carlos Gil
Posted Sep 11, 2024 23 min read
The Strategic Mix: Future-Proof Your Brand's Marketing with Email and Social Media

What if you could ensure your brand stays relevant and robust, no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them a little vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement more clearly. This leaves marketers scrambling to regain lost ground, often with limited success. Want to know how to address that? That's what we're covering in this recap of episode 2 of The MarTech Show, hosted by Agorapulse chief storyteller, Mike Allton. How