Since its inception in 2009 as a retail-focused holiday in China, Singles' Day has evolved into a global shopping phenomenon. Originally celebrated as a day for individuals to treat themselves-without the pressure of being in a relationship-Singles' Day has now become one of the world's largest shopping events. In 2023, total retail sales reached an astounding $159.67B USD–a 2.08% increase from the previous year-and the event continues to grow each year.