The article discusses the effectiveness of SMS marketing for B2B (Business to Business) despite the misconception that SMS is only suitable for B2C (Business to Consumer) brands. It highlights the changing expectations in the B2B landscape, emphasizing the personalization demanded by business buyers. The article suggests that SMS can be a powerful tool for B2B marketing due to its ability to improve various metrics, including lead generation, conversion times, ROI, and customer retention. Read more