In this episode of Sunny Side Up, host Katharine Noonan interviews Cristy Garcia, Chief Marketing Officer at impact.com. Cristy explores the skills and qualities a modern CMO needs to be successful in their business and career. She discusses the importance of being data-driven, understanding digital marketing channels, and having a creative mindset. She also explains why it's important to invest in relationships and stay up-to-date with trends in the rapidly evolving marketing industry. Cristy then touches on advice for leveraging partnerships as a more efficient way to drive growth and revenue in challenging times. Finally, she talks about how CMOs can stay ahead by understanding Gen Z and the latest technologies.