Once upon a time, being featured in the glossy pages of a print magazine was the holy grail of beauty brand PR. To succeed in today's highly competitive industry, beauty brands must know which types of media coverage to target for maximum ROI. They must also know how to increase that coverage so they can gain visibility, build credibility, and ultimately drive sales.

From improving your PR processes to using the right tools, let's look at a few ways beauty brands can increase their media coverage and reach their goals.