2 min read
Facebook's Measurement Snafu Raises The Need For Unbiased Verification
As advertisers clamor for more transparency from their ad-tech and media partners, including transparency on how digital media is measured, Facebook's metrics snafus continue to mount. The social
media giant issued another mea culpa, and said it is offering refunds to advertisers after finding a bug that led it to overstate the number of clicks to marketers' Web sites.
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