An Economic Impact Study

622 marketers that use OOH were surveyed across 46 states in the U.S. about their ad spend.

Key findings:

Nearly all (96%) of respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%.
Companies successfully using OOH are using the proceeds to fund additional OOH advertising.
Those who buy OOH struggle with determining the right medium.