Associated with
Brandon Rafalson
Colleen Bisconti
Posted Jun 28, 2022
•
5 min read
06 | Colleen Bisconti, IBM: Data-driven Events, Global Teams, and Space Jam
Colleen Bisconti (Vice President of Global Conferences and Events at IBM) shares her perspectives on how the events team at IBM has become more data-driven and agile over the years, leading a team of 350 event marketers, event design, and personalization.
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