The two terms inbound marketing and outbound marketing are used commonly throughout the marketing world, but there seems to be confusion around how they differ. The difference isn't subtle. The wording derives from telephone marketing - outbound sales teams cold-call people, while inbound sales teams field calls from interested prospects.
Now that we're clear on what inbound marketing means, we can move to the core of this article: how to get inbound marketing right by attracting, converting and closing your inbound marketing leads.