Associated with
Maria Kalyadina
18 min read
Driving Loyalty and Advocacy Using Paid Media #SEMrushchat
Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn't something you are automatically granted; you have to earn it.
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