Best Practices For Lead Generation And Conversion at Your Events!
🎯 Event leads are gold. But here's the truth: most companies waste them because they don't have a clear SLA or follow-up process in place. If you're investing in sponsored or hosted events, you need a disciplined game plan - from booth scans to booked demos, warm vs. cold lead routing, and post-event follow-ups.

💡 Key Takeaways:
• Create strict SLAs + metrics before every event
• Score leads on the spot: hot, warm, cold
• Book demos immediately on the show floor
• Send a follow-up email within 24 hours
• Work every lead in the first week - after that, they're cold
• Route hot leads directly to AEs, warm to SDRs, nurture the rest