"There's two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I'm the second," says Patrick Reynolds, CMO at BlueConic

In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tailored, empathetic customer experiences during busy shopping seasons like Black Friday. He also talks about his insights on the evolving role of AI, which helps marketers focus on creativity and strategy by automating repetitive tasks, and explains why the best marketing often works quietly in the background, enhancing customer engagement without overshadowing it.