Have you ever heard of the "Rule of Seven?" It's a theory that a consumer must be exposed to a brand or product seven times before purchasing. While this isn't necessarily a hard and fast rule, there's truth behind it - consistent and repeated exposure plays a crucial role in transforming potential customers into actual buyers.

Today's marketers understand this well. In fact, according to Birdeye data, 36% of multi-location marketers send personalized messages to their customers daily.

A drip campaign is one of the most simple and effective ways to put this knowledge into action.

A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. In this blog, we'll provide an in-depth look at everything you need to know to plan and execute effective drip marketing campaigns.