In any ecommerce business, it's important to optimize your customer's shopping experience while simultaneously increasing profits. According to Forrester Research analyst, Sucharita Mulpuru, offering your customers the option to add an additional item to their cart can increase revenue by up to 30%. This figure should encourage even the most reluctant ecommerce store owners to give their shopping carts another look.

In truth, the cross-sell has been around long before the days of ecommerce. Convenience stores have practically mastered the art of both cross-selling and upselling. However, cart cross-selling in the SaaS space is a little more complex than simply placing a pack of gum near the cash register. In this blog post, we'll discuss how you can increase your share of wallet by introducing checkout strategies that boost sales figures.