It's a brand new month and with a new month comes new opportunities to serve the #FlipMyFunnel community! The big way we've chosen to serve our community this month is by focusing on one of the most important elements of account-based marketing. In fact, we've even added it as the base of our flipped funnel model. What's that element? Measurement. Whether you're an expert on measurement, or don't have any idea what it means, this month's roundup is for you. Articles and podcasts from Engagio, Marketo, DiscoverOrg, John Dering of Demandbase, and Kristen Wendel of VersionOne will be sure to steer you in the right direction as to what measurement is and how to incorporate it into your funnel.