We all know that effective communication is crucial since the beginning of time. A business that commutes effectively always has an edge over its competitors. For an eCommerce business that is striving to retain customers through their service, the older timer "SMS" is the best way to communicate. With a high open rate of over 98% and the lowest possible cost SMS fits the bill of all sorts of eCommerce businesses.

Regardless of the evolution of other communication channels, SMS is still the most extensively used form of communication that is growing at a pace of 4% each year. Be it an eCommerce Market leader or a new eCommerce Start up SMS notification is one crucial thing they cannot afford to miss on. Let me share the reasons behind this.