Video adoption happens in four stages. It all begins with Stage 1: Script. This stage is first because the other stages don't matter much if you don't know when you'd go to the record button instead of the keyboard. The two primary questions here in Stage 1 are: "When would I send a video?" "What would I say in a video?" We'll start with the latter ... What Would I Say? | 3 Tips 1. Like a Voicemail Think of these video messages like voicemail messages. Of course, they provide a richer communication experience than voicemails, but they're similar in this way: you know who you called, you know why you called, you know what you need to communicate, and you know what the person should do next (the call-to-action or CTA). And then ... you just say it 2. More Than Words Like so much effective communication, these videos give you the benefit of including not just what you say, but how you say it. This conveys so much more meaning than the words alone. So, it's important to take this into consideration when recording your video messages. 3. No Scripts As much as you might like to use ...