Marketing leaders today face a daunting paradox: deliver unprecedented impact with less resources, as AI supposedly eliminates the need for humans. But as Lisa Cole, Chief Marketing, Product & AI Officer at 2X explains, this unfair expectation is putting pressure on steroids.

In this conversation with Nathan Thompson of Copy.ai, Cole shares a blueprint for CMOs to move beyond AI hype and harness it as a force multiplier. The key is shifting from tactical experiments to a strategic architecture that elevates human expertise.