Predictive Marketing: Revolutionizing Business Growth with AI and Big Data
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Posted Sep 19, 2023 4 min read
Predictive Marketing: Revolutionizing Business Growth with AI and Big Data

An encyclopedic report by McKinsey emphasizes the potential of Predictive Marketing which is boosting corporate growth rates. Driven by big data, AI, and analytic techniques, predictive marketing is poised to revolutionize marketing and sales strategies in the near future. As it empowers organizations to anticipate customer behaviors in advance, it enhances targeted sales and marketing initiatives.

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