Benefits of a Strategic Meetings Management Program | Cvent Blog
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Julie Haddix Julie Haddix
3 min read
Benefits of a Strategic Meetings Management Program | Cvent Blog

SMM programs help companies align their meetings and business objectives to deliver value by saving on operational costs, mitigating risks and improving how events are managed. Companies streamline meetings management by centralizing visibility into planning, sourcing, contracting and reporting functions.

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