Five years after its 2016 launch, Google has announced that it will be ending its expanded text ads (ETAs) for PPC campaigns in June 2022. This news, although disappointing, does not come as a complete shock as the tech giant is clearly keeping tabs on evolving search trends. Google's official announcement stated that 15% of all daily queries are new, never-before-seen searches. In light of this, the company decided to end expanded ads and push PPCers toward responsive search ads (RSAs).