Cyber Monday is shaping up to be a big day for the 2024 holiday shopping season, with Adobe predicting a 6.1% year-over-year growth to $13.2 billion in e-commerce sales. This surge underscores the importance of capitalizing on the latest trends to reach eager online shoppers. Among these trends, influencer marketing is leading the charge, with influencers driving shopping behavior at 10 times the rate of general social media platforms.

Here's how influencer marketing can be a powerful tool to maximize e-commerce sales this Cyber Monday, along with a look at some of last year's successful campaigns.