Improve your Marketo Measure (Bizible) Offline Touchpoint Data with a FirstRespondedDateTime Field
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Improve your Marketo Measure (Bizible) Offline Touchpoint Data with a FirstRespondedDateTime Field

In Salesforce, the standard FirstRespondedDate on the Campaign Member object is a Date-only field. While this might be sufficient for high-level reporting, it poses limitations when working with platforms like Marketo Measure (Bizible). Let's dive a bit further.

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