Associated with
Aaron Beashel
Posted Feb 4, 2020
•
5 min read
Why social proof is a MUST in your marketing proposal
There's a lot of anxiety around B2B purchasing. The truth is that we don't know how any one decision will work out for us. Even in business (especially in business), there are a lot of unknowns. Despite this, we take a gamble, but that doesn't mean that we can't lessen the risk.
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