1 min read
Bots, Like Crime, Never Sleep
A study released today from AppLift and Forensiq noted that more mobile ad fraud occurs at night, because many fraud tactics are not sophisticated enough to take into account actual levels of app
usage. The study, called "Fighting Mobile Fraud in the Programmatic Era," found that about 34% of mobile programmatic traffic is at risk of fraud, with 22% being suspect, and 12% at high fraud risk.
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