Making an acquisition is an exciting time for any business. Not only does it show
momentum in the market with your newly-expanded capabilities and reach, but
publicizing the feat gets you in front of new potential investors, segments and
customers.
After months of assessing, courting and finalizing the acquisition of another company, it's
finally time to let the external world know. So, where do you start?
Your PR team will play a critical role in positioning the acquisition to the media in the
right way. From generating coverage with industry-focused publications that your
customers and prospects will see to creating chatter your teams can share on social
media, announcement day will be chock full of exciting buzz.
What You'll Learn From This Ebook
● How to prep your PR team for an upcoming acquisition and what information to
share
● How to get the most out of your acquisition announcement
● What you should expect from your PR team in terms of deliverables and media
outreach