A shopper just finished perusing your website. They've filled their shopping cart with goodies only you can provide and now stand at the threshold of commitment at the end of the checkout process: the checkout page. This moment is where either the magic happens or fizzles into the abyss of abandoned carts.

Why does the checkout page wield so much power? Well, it's the ultimate test of your online store's charm, efficiency, and trustworthiness. Get it right, and your bottom line will thank you. Get it wrong and you hit a sour note in an otherwise perfect performance.