Generating alpha and increasing returns requires a lot of data. To make sure your fund grows relative to the benchmark, you need data from various sources and something to set you apart from other investors.

Alternative data is a powerful reference point that reveals the health and performance of companies so you can build a strong investment thesis and make decisions on whether to buy, sell, or hold a company. . According to Forbes the Buy-side spent $1.1 billion on alternative data in 2019 alone.

In this article we will answer the following questions:

What is alternative data?
What are the different types of alternative data sets?
How do different types of investors use alternative data?
How to integrate alternative data into your investment process