When you think about website conversions, you might think about percentages and averages that measure metrics and data points-like orders completed, subscription upgrades, and click-through rates.

But what do those metrics and data points actually tell you about your customers-the people you want to serve; the people you want to captivate, engage, and persuade?

This article will help you shift your mindset, to help you consider how website conversions inform the user experience (UX).