The Whitby School, a private Pre-K through Grade 8 school in Connecticut, wanted to make a change in the way that it attracted prospective families. The marketing team sought to gain a better understanding of how families engaged with their school online. To help Whitby attract families that fit their unique programs, they use HubSpot and embraced the inbound marketing methodology. As a result, Whitby has seen a dramatic increase in organic traffic, leads, applications, and general awareness of their school.