This article covers some common misconceptions that people have about deliverability and explains how to avoid them. We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. With that said, we'd love to give you some pointers about common deliverability mistakes made and how to avoid them. We'll break things down chronologically and provide the "Do's and Don'ts" in the sending cycle. The 9 things that can hurt your email deliverability (and how to avoid them)