As long as the Internet has contained advertisements, various nefarious interests have gamed the ad market with fake clicks and ad placements that aren't actually able to be seen by a human. Most everybody in the advertising ecosystem knows this, and has a nagging suspicion they've lost some of the estimated $11 billion siphoned off annually by digital ad fraud. But in 2014, the nagging suspicion has turned into a fever pitch.

I spoke this week with David Sendroff, CEO of Forensiq, a four-year-old startup that's one of many companies that offers its services in telling clients which clicks and ads are delivering actual value, and which are scams.