Running an ecommerce store is very different from managing a physical retail store, and both have their own unique challenges. They also each have distinct advantages – and for ecommerce stores, the biggest one is analytics data.

When you operate online, you have the ability to track each of your customers and understand how they find your store, which pages they visit, and what convinces them to make a purchase.

Unlike in-store retailers, you never have to guess how a visitor found your site, making it easier than ever to see which of your marketing strategies work and which don't.

All you need to get started is the right set of tools. There are hundreds (if not thousands) of options online to monitor and analyze your site.

This means that no matter your needs, there's a tool to meet them – you just have to find it.

Bonus content: ecommerce stats for businesses

If you're searching for the right ecommerce analytics tools for your business, the following six are all great options that can help you understand your customers and make better marketing decisions.