Social media can be an incredibly effective marketing tool, but only if implemented and monitored correctly. While most companies have a social media strategy in place, only the businesses that know how to analyze their results will fully benefit from it.  With an estimated 3.6  billion people using social media in 2020, a solid social media marketing strategy is crucial to businesses' success. Due to its potential impact, it's no surprise that your clients will want to see concrete reports that show the social media tools and plans you've put in place are getting them results.  That's why we're sharing