The success of any business largely depends on its social media presence, and the same is true for associations. It's essential to be active on social media and effectively engage with your members and potential members to achieve your goals.

However, the question often arises: How effective must your social media engagement be to consider your association successful?

Many people find this question challenging, but we're here to provide answers. This blog is dedicated to guiding you on how to measure engagement, assess its effectiveness, and offer strategies to improve if it's lacking.