🚀 Stop Wasting Your B2B Event Content: How to Repurpose Like a Pro!
Did you know 80% of event content goes unused? That's a huge missed opportunity! In this session with Drew Brucker, Misha Patterson, and Jess Cook, learn how to turn every event into a content engine using smart repurposing strategies. From video-first approaches that boost retention 8-10x, to story-driven questions that create memorable clips, this short teaches you how to maximize content ROI beyond the event day.
💡 Key Takeaways:
• How Top Marketers Repurpose B2B Event Content for Maximum ROI!
• Plan repurposing from the start, not as an afterthought
• Design events with mini-segments & clip-friendly moments
• Assign clear ownership for post-event content
• Use storytelling & open-ended questions for authentic content
• Leverage AI tools to streamline clipping, transcription, and theme extraction
• Make your event content work harder, reach further, and last longer!