In this episode of Creative Operations, Tristan Pelligrino, co-founder of Marketers in Demand, shares his method for bridging the gap between marketers and designers. He introduces the concept of visual creative briefs, a powerful tool for streamlining the creative process.

Tristan outlines three key components of an effective visual brief: a written brief, mood boards, and gray box designs or wireframes. He demonstrates how to use Miro, an online collaborative whiteboard platform, to bring these elements together. The process helps marketers clearly communicate their vision, leading to fewer revisions and faster turnaround times.

By combining written details, visual inspiration, and structural layouts in one place, Tristan's approach fosters better collaboration between marketers and designers. This method allows teams to focus on refining designs rather than starting from scratch, ultimately building momentum for campaigns and avoiding project delays.