The Power of a Good Live Webinar (Case Study)
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Posted Oct 27, 2016 7 min read
The Power of a Good Live Webinar (Case Study)

A few weeks ago, I hosted a FREE 1-hour webinar, and the results were staggering. Why did I wait this long to do this?!

I knew the stats that others had shared surrounding the success of their webinars, and I have heard time and time again that this is one of the best ways to connect with your audience, but somehow, I kept putting it off.

I had a number of great reasons – I didn't have enough courses/products to offer them, I needed time to research the right webinar software, etc. All great reasons, but truthfully, I was procrastinating for fear of no one showing up.

That said, now that I've done it, I can't wait for the next one!

My first webinar was well targeted to my specific niche market – I had 55 registrants, and 35 of these registrants attended live. I had advised all registrants in advance that attending live would provide them with some extra special bonuses (this helped me to overcome my fear of no one showing up).

I offered 3 bonuses (discounts on courses/products) for everyone, plus gave 2 additional bonuses for those that attended live. All bonuses, plus a recording of the video, were offered for only 5 days following the live webinar.

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