Posted Jun 1, 2022
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16 min read
What is Performance Marketing? Channels, Terms & FAQs Channels, Terms and FAQs
Performance marketing (also known as growth hacking or growth marketing) is a type of marketing that focuses on hard core bottom-line KPIs such as sales, ROAS, conversions, cost per lead, and often where advertisers pay only when a specific action happens, like a click for example.
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