Over my past nine years as a content marketer in SaaS, I've developed some serious jealousy about the project management concept of success criteria. Product managers use their criteria to get engineers and business stakeholders aligned on what "good enough" looks like. When there are always ways to optimize, you need to know when to stop and move to the next priority.

The context in content marketing is entirely different, but I wish that success in our line of work could be so clearly defined - and the research suggests that I'm not the only one.