Over 80% of global consumers have shopped online at least once. For large enterprises and startups alike, approaching customers for your e-commerce strategy is far from a one-size-fits-all project. Website visitors can come from a wide array of sources and have vastly different shopping habits and characteristics. The best way for e-commerce companies to boost conversion rates is to build powerful and profitable relationships with the audience. Using your existing web analytics, you can divide your visitors based on certain criteria to customize the brand experience to their wants, needs, and concerns.