Automation has been the harbinger of the modern era of marketing. Even more remarkable is the fact of how automation has changed marketing itself.

When marketing married technology, it changed the way we do marketing. We can feel the effect of automation at every stage of the customer's journey through the marketing funnel.

Technically, marketing automation software is any software that lets you automate any tedious manual tasks. However, there are several sub-categories.

Social media helps inform the customer and marketing automation combined with email marketing helps educate the customer.